Humanize AI – Privacy Policy

Last updated: October 26, 2026

This Privacy Policy explains how APPWAY MOBILE OÜ, trading as Neo Apps ("Neo Apps", "we", "us" or "our") collects, uses, shares and protects personal data when you use the Humanize AI mobile application and related services (together, the "App" or the "Service").

We are the data controller for the personal data described in this policy. If you have any questions, contact us at humanizeai@neoapps.co.uk.

Do not enter sensitive information. Text you submit is processed by AI systems to generate a rewritten version. Please do not submit health data, financial account numbers, passwords, government ID numbers or other sensitive personal data, or anyone else's personal data you are not entitled to share.

1. Summary

What	Why	Shared with
Text you submit and the rewritten text we return	To provide the humanization feature and show your history	Our hosting and AI processing providers
Anonymous user ID and app instance IDs	To run your account, store your history and secure the Service	Google Firebase
Purchase and subscription status	To unlock premium features and restore purchases	Apple / Google, RevenueCat
Device, usage, crash and performance data	To operate, measure and improve the App	Google Firebase, error monitoring providers
Advertising identifier (only if you allow tracking)	To measure and improve our advertising	Meta
Push notification token	To send notifications you have allowed	Google Firebase
Emails you send us	To respond to feedback and support requests	Our email provider

We do not sell your personal data in exchange for money.

2. Information we collect

2.1 Information you provide

Input text. The text you paste or type into the App for rewriting.
Output text. The rewritten text generated for you.
Feedback and support messages. If you contact us by email (for example via the "Feedback" option in the App), we receive your email address, your message and any information you choose to include.
Sign-in information (if offered and used). If you choose to sign in with a third-party service such as Sign in with Apple, we receive the identifier and the information you allow that service to share, such as your name and email address, which may be an Apple private relay address.

2.2 Information collected automatically

Account identifiers. When you first open the App we create an anonymous user ID through Firebase Authentication. We link your saved history to this ID.
Device and app information. Device model, operating system and version, app version, language and region settings, time zone, and app instance and installation identifiers.
Usage data. Events such as screens viewed, buttons tapped, onboarding progress, paywall views and closes, and feature usage, together with timestamps.
Crash, diagnostic and performance data. Crash reports, error logs, stack traces, app startup times and network performance metrics.
Purchase information. The products you buy, subscription status, transaction identifiers, trial and renewal dates, and the store country. We never receive your full payment card details. Payments are handled by Apple or Google.
Advertising identifier. On iOS, we access your Identifier for Advertisers (IDFA) only if you allow tracking in the App Tracking Transparency prompt. On Android, the Advertising ID may be used subject to your device settings.
Push token. If you allow notifications, a device token is used to deliver them.

2.3 Information we do not intentionally collect

We do not ask for your precise location, contacts, photos, camera or microphone. We do not intentionally collect special category data. Please do not include it in the text you submit (see the notice above).

3. How we use your information and our legal bases

If you are in the UK, the European Economic Area (EEA) or Switzerland, we rely on the following legal bases under the UK GDPR / EU GDPR:

Purpose	Legal basis
Rewriting the text you submit and returning the result	Performance of a contract (providing the Service you asked for)
Storing and displaying your history ("Recents")	Performance of a contract
Creating and maintaining your anonymous account	Performance of a contract
Processing purchases, verifying subscriptions and restoring purchases	Performance of a contract; legal obligation (tax and accounting records)
Responding to support requests and feedback	Legitimate interests (helping our users)
Crash reporting, debugging and performance monitoring	Legitimate interests (keeping the App stable and secure)
Product analytics and A/B testing of features, prices and offers	Legitimate interests (improving the App) or consent where required by law
Advertising measurement and attribution through Meta	Consent (for example, the iOS App Tracking Transparency prompt and any consent required by local law)
Sending push notifications	Consent (your device permission)
Preventing fraud and abuse, and enforcing our Terms of Use	Legitimate interests; legal obligation
Complying with law and responding to lawful requests	Legal obligation

Where we rely on consent, you can withdraw it at any time (see Section 9). Withdrawal does not affect processing that took place before you withdrew.

4. How AI processing works

When you tap Generate, your input text is sent over an encrypted (HTTPS) connection to our server, which is hosted on Cloudflare.
Our server forwards the text to a third-party AI model provider, which generates the rewritten text and returns it.
We store the input text and the output text in Google Cloud Firestore, linked to your anonymous user ID, so you can view them in your history.

We do not use your submitted text to train our own AI models. Our AI model providers process the text on our behalf under their business/API terms. Under those terms they may keep it for a limited period for abuse monitoring, but they do not use API data to train their models unless we opt in, and we have not.

AI output can be inaccurate, incomplete or unsuitable. See our Terms of Use.

5. How we share information

We share personal data only as described below.

5.1 Service providers (processors)

Provider	Purpose	More information
Google Firebase (Google LLC / Google Ireland Ltd): Authentication, Cloud Firestore, Analytics, Crashlytics, Performance Monitoring, Remote Config, A/B Testing, Cloud Messaging	Accounts, data storage, analytics, crash and performance reporting, configuration, notifications	https://firebase.google.com/support/privacy
Cloudflare, Inc.	Hosting our server and routing requests	https://www.cloudflare.com/privacypolicy/
AI model provider(s)	Generating rewritten text	Available on request
RevenueCat, Inc.	Managing in-app subscriptions and purchase status	https://www.revenuecat.com/privacy
Sentry (Functional Software, Inc.)	Error monitoring	https://sentry.io/privacy/
Meta Platforms, Inc. (Facebook App Events)	Advertising measurement and attribution, where permitted	https://www.facebook.com/privacy/policy

5.2 App stores

Apple and Google process your payments and subscriptions under their own privacy policies. We receive transaction information from them, but not your full payment details.

5.3 Other disclosures

We may also disclose information in these cases:

Legal requirements. To comply with applicable law, regulation, legal process or an enforceable governmental request.
Protection. To protect the rights, property or safety of Neo Apps, our users or others, including to prevent fraud and abuse.
Business transfers. In connection with a merger, acquisition, financing or sale of all or part of our business. In that case, the recipient will continue to protect your data in line with this policy.
With your consent. For example, when you choose to share an output using your device's share sheet.

6. Tracking and advertising

iOS: We show the App Tracking Transparency prompt. If you select Ask App Not to Track, we will not access your IDFA or track you across other companies' apps and websites. You can change this at any time in Settings > Privacy & Security > Tracking.
Android: You can reset or delete your Advertising ID, or opt out of ads personalization, in Settings > Google > Ads (or Settings > Privacy > Ads, depending on your device).
Analytics: Firebase Analytics collects usage events as described in Section 2.2. You can ask us to delete analytics data associated with your app instance by contacting us.

7. Data retention

Data	Retention
Input text and output text (history)	Until you ask us to delete it or your account is deleted
Anonymous account identifier	For as long as you use the App, and then until it is deleted following a deletion request or account inactivity
Purchase records	As long as required for tax, accounting and legal purposes (typically up to 6 years)
Analytics data	Up to 14 months (Firebase Analytics retention setting)
Crash and diagnostic data	Up to 90 days
Support emails	Up to 24 months after the conversation ends

Deleting the App from your device does not automatically delete data stored on our servers. To delete it, please contact us (see Section 9).

8. International transfers

We are based in Estonia (European Union), and our service providers may process data in the United States and other countries. When we transfer personal data outside the UK or EEA, we rely on appropriate safeguards. These include adequacy regulations or decisions (such as the UK Extension to the EU-US Data Privacy Framework), the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum.

9. Your rights

9.1 UK, EEA and Swiss users

You have the right to:

access your personal data;
rectify inaccurate data;
erase your data;
restrict or object to processing, including processing based on legitimate interests;
data portability;
withdraw consent at any time;
lodge a complaint with a supervisory authority. Our lead supervisory authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, https://www.aki.ee). In the UK, you can contact the Information Commissioner's Office (https://ico.org.uk). In the EEA, you can also contact your local data protection authority.

9.2 US state privacy rights (including California)

Depending on your state of residence, you may have the right to:

know what personal information we collect, use and disclose;
access, correct and delete your personal information;
opt out of "sharing" of personal information for cross-context behavioural advertising, or of targeted advertising;
not be discriminated against for exercising your rights.

We do not sell personal information for money. Sending advertising identifiers to Meta for advertising measurement, if you have allowed tracking, may count as "sharing" or "targeted advertising" under some state laws. You can opt out by denying or revoking tracking permission (Section 6) or by contacting us. We do not knowingly sell or share the personal information of consumers under 16.

9.3 How to exercise your rights

Email humanizeai@neoapps.co.uk with the subject line "Privacy Request". To help us find your data, you can include your app user ID if available, and the email address or Apple/Google receipt associated with your purchase. We may need to verify your request. We will respond within the time required by law, generally within one month.

9.4 Account and data deletion

To delete your account and associated history, email humanizeai@neoapps.co.uk with the subject line "Delete my data". Deleting your data does not cancel an active subscription. Cancel it in your App Store or Google Play account settings (see our Terms of Use).

10. Security

We use technical and organisational measures to protect personal data. These include encryption in transit (HTTPS/TLS), access controls and reputable cloud infrastructure providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Children

The App is not directed to children under 13, or under the age of digital consent in your country (for example, 16 in some EEA countries). We do not knowingly collect personal data from children below that age. If you believe a child has provided us with personal data, contact us and we will delete it.

12. Third-party links and services

The App may contain links to third-party websites or services, including the App Store and Google Play. We are not responsible for their privacy practices. Please review their policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you in the App. If you continue to use the App after the changes take effect, the updated policy applies to you.

14. Contact us

APPWAY MOBILE OÜ (trading as Neo Apps)
Registered address: Tornimäe tn 5, 10145 Tallinn, Estonia
Registry code: 17239478
Email: humanizeai@neoapps.co.uk